Description
Luxuria (Lust) was the centrepiece of Memoize London's 2018 launch and remains the most commercially accessible fragrance in the Seven Deadly Sins collection. Raspberry and cassis open with vivid, unapologetic sweetness before the floral transition softens the mood.
Fragrance pyramid: top notes raspberry and cassis; heart ylang-ylang, tuberose and lily-of-the-valley; base vanilla, suede, musk and amber.
Projection is sweet-exotic and attention-drawing; extrait longevity 10-14 hours. Spring and early summer are ideal. Leans feminine but reads unisex in practice.
For wholesale perfume buyers, Luxuria is the Memoize entry point — it converts customers unfamiliar with the brand thanks to an approachable but distinctive scent profile. Consistent performer since 2018.