Description
Imperia sits outside the Seven Deadly Sins canon — it's Memoize London's collaborative work with Rowan Row, a fitness and lifestyle content creator whose audience overlaps meaningfully with fragrance enthusiasts. The collaboration adds narrative depth to a scent that already has structural integrity.
Memoize London's production standard applies here: extrait concentration in the 20-30% oil range. The note profile follows the house's characteristic dark-warm axis — deep woody foundations, spiced accords and musk-resinous close.
Projection is characterful and persistent; extrait density suggests 10-14 hours on skin. The collaborative storytelling adds a layer of value beyond the liquid in the bottle.
For wholesale perfume buyers, Imperia offers a conversation piece: customers who know Rowan Row find it through lifestyle channels; fragrance buyers discover the collaboration through niche retailers. Both paths lead to a sale.