Description
Tom Ford Private Blend has always been the house's arena for bold, unapologetic composition. Rose Exposed, arriving in January 2025, is the collection's deepest investigation into a single flower: the rose is not softened or sweetened here, but exposed — peeled back to reveal everything the blossom contains.
The dual-rose technique at the heart of the formula is what sets this apart. Rose oil, extracted by steam distillation, contributes the warm, slightly spicy, and honeyed facets of the flower. Rose water extract brings cooler, more watery, and more translucent facets, closer to the morning dew on fresh petals. Together, they create a rose portrait of unusual completeness and three-dimensionality.
White and pink pepper in the opening add a spiced vibrancy that keeps the composition contemporary and prevents the rose from reading as nostalgic. Orange blossom bridges the gap in the heart with a white-floral halo. The base of leather, olibanum, sandalwood, musk and cashmeran grounds everything with Tom Ford's signature mix of sensuality and refinement.
For wholesale buyers, Rose Exposed sits squarely in the Private Blend premium tier: 50ml, strong brand equity, and the growing unisex niche market that commands some of the highest per-ml retail prices in perfumery.