Description
Launched in 2021 by Dubai-based Lattafa, Asad integrates the most enduring qualities of Gulf perfumery into a structure that feels modern and internationally-minded. The opening of black pepper, tobacco, and pineapple is immediately distinctive: simultaneously spiced, sweet, and slightly fermented — nothing else in the market opens this way at this price point.
The heart of French iris, coffee, and Indian patchouli delivers balanced depth without tipping into excessive sweetness. This wholesale perfume heart demonstrates that Middle Eastern perfumery has evolved far beyond simple gourmand and oud benchmarks.
The base of Madagascan vanilla, amber accord, dry wood, benzoin resin, and labdanum creates a warm, resinous, confident close that lasts well into the following day. This longevity is characteristic of Gulf concentrated perfumery traditions.
For wholesale perfume distribution, Lattafa Asad offers exceptional quality-to-price ratio, strong repeat purchase loyalty, and broad appeal across cultures — one of the most reliable performers in the global oriental fragrance market.