Description
Hugo Boss The Scent Magnetic EDP was launched in 2022 as one of the most unconventional entries in the The Scent portfolio. Perfumer Delphine Lebeau introduced maninka — a West African fruit with a tropical, slightly tart-sweet character — as the top note, departing significantly from the ginger-centric opening of the original The Scent.
The maninka note drives an immediate impression of fresh, fruity pastry warmth. In combination with the bran heart, which adds a dry, nutty-cereal quality, the fragrance develops into something that reviewers consistently describe as 'freshly baked cookies with raspberry' — an approachable, gourmand-adjacent sweetness.
Black vanilla husk in the base deepens the sweetness with a smoky, slightly animalic dimension, giving the drydown a powdery, oriental quality that helps the fragrance project for up to ten hours on skin.
For wholesale buyers, The Scent Magnetic represents a safe commercial choice: the Hugo Boss brand, a universally appealing sweetness profile, and a fragrance architecture that resonates across age groups and markets, with strong compliment-attracting potential.