Description
Prada Paradigme was composed by Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville and launched in 2025. The name itself announces the concept: a paradigm shift in fragrance architecture, where the pyramid is read from bottom to top.
Peru balsam, benzoin resin and vigorous guaiac wood form the foundation — traditionally the final chapter of a fragrance's evolution on skin, here they are the origin point. The result is immediate depth and resinous warmth from the very first application.
Green bourbon geranium with rosy floral facets forms the bridge — a botanically herbal, slightly sharp note that mediates between the heavy wood base and the light opening.
Calabrian bergamot and airy musks complete the composition at the top — the lightest elements arrive last, adding a sparkling citrus luminosity to the dry-down rather than the opening. Wholesale perfume buyers will find Paradigme a compelling discussion piece for 2025. Tester bottles carry the original formula.